![]() ![]() While the confirm password field seems sensible, including it can lower your conversion rate. This research study found that the confirm password field was responsible for over a quarter of all users that abandoned their sign up form. It was also responsible for hundreds of user corrections, including field refocuses and deletes. Once they removed the confirm password field and replaced it with an unmasking option, the number of user corrections decreased. Not only that, but it increased form starts, completions and the conversion rate. It’s not enough to exclude the confirm password field. Many sites exclude it, but don’t offer an unmasking option. If users mistype their password, the masking will keep users from recognizing it. This leads to failed logins, password resets and user frustration. You should include an option for users to unmask their password input. This allows them to check what they typed to prevent any errors. Knowing they typed in the correct password can comfort them before they submit the form. Including a ‘show password’ option is easy to do. Place a text or icon button inside the password field. When users click it, it’ll display their input unmasked. Allow them to toggle it to turn the masking on or off as needed. Your text button should say ‘Show’ as the default with a masked password. When the user clicks to unmask the password, it should say ‘Hide’.Īn eye icon is an effective way to represent unmasking. ![]() When it’s clicked, display the eye icon with a slash over it to represent masking.
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